Kinky Boots - finding riches in the niches

This week we’re talking about how a struggling show factory was saved when it discovered now to niche, as as Claire and Al walk through the plot of the 2005 business film, Kinky Boots, starring Chiwetel Ejiofor. 

How much research do you need to do when deciding on a niche?

Is it okay to be embaressed by your niche?

Should you invest a lot of time and money into an event that'll have minimal return?

Is Kinky Boots the business film that you need to give you the confidence to find a niche for your business and go all in? 

Podcast created and researched by Claire Owen-Jones: https://www.loudandclearaccounting.co.uk/

Theme tune by The Dream Eaters: https://thedreameaters.bandcamp.com/

Podcast produced and edited by Al Booth: https://albooth.co.uk/